The Malaysian Insight

The Malaysian Insight is an independent news portal dedicated to delivering timely, in-depth reporting on current affairs in Malaysia. Known for its fearless journalism, the platform provides unbiased news and critical analysis on politics, business, and social issues, aiming to inform and engage the public while promoting transparency and accountability. Its mission is to uphold press freedom and serve as a trusted source for accurate, credible information in an evolving media landscape.

At The Malaysian Insight, I directed the design and visual content strategy for multi-platform social media campaigns, collaborating with various departments to plan and implement annual engagement and funnel strategies. These efforts successfully increased website traffic and strengthened the publication’s digital presence, helping to expand its audience reach and impact.

Website: www.themalaysianinsight.com

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​Scope of Work:

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• Social Media Strategy

• Content and Visual Design

• Engagement and Funnel Strategy

• Analytics and Optimisation

• Cross-Team Collaboration